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The Story Behind the Story
The Story Behind the Story
It all started at Indiana University in Bloomington, IN. When the owner of a small mom and pop pizza place told me all about his new house, his two young kids and his loving wife. They all loved eating pizza and he loved making pizza for them! But the Great Recession (2007-2009) had left him in a hard place. He was getting ready to file for bankruptcy and he was afraid to lose his house.
You're selling pizza in a town surrounded by 50,000+ college students...
Together with a few peers, we took pictures of the sweet young girls in front of their house throwing pizza dough up in the air. We made postcards and social media posts with this precious picture and a caption to remember: "This is not a charity. Just order pizza from us. Keep these kids in their house!"
It went "viral" before viral was a thing. In no time, demand was booming and profits grew! Within 3 years of the original campaign, this small town pizza shop opened their THIRD location just to keep up with demand.
Are you ready to grow your business?
The Team
The Team
Leah is a solopreneur, but none of this would be possible without the support of her loving husband, Aaron. Leah is an Atlanta native with a degree in International Business Communication from Indiana University. Leah also works with a team of freelancers to offer clients a variety of services.
The Inspiration
The Inspiration
Every company needs inspiration. And these two children are ours! Ryder and Kaiden are the motivation behind each day's hard work.
How can you say no to those sweet faces?
We hope you get a chance to meet them!
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